The concept "Nurielle" manifests itself in the extensive research applied to every single detail of style and the production of the garment. To achieve a contemporary image that inspires perfection, designer clothes of the past are carefully scrutinized, leading to a new study of style and comfortable luxury.

Garment design is borrowed from the wardrobes of the "jet set"' offering no shortage of suggestions, and used by Nurielle to present a concept of sophisticated luxury. In this way, the Nurielle label is perpetuated garment-by-garment, season after season, shaping a complete, exciting new Pret a Porter and accessory Collection.

At this time Alfie and Limor Mawardi's ambition is to combine all these advantages for a certain philosophy of luxury.